This presentation will explore how Extended Producer Responsibility (EPR) is reshaping the textile and apparel secto r and what brands and manufacturers can do to prepare. It will show how p roduct and supply chain level data can be harnessed to meet regulatory re quirements\, understand the impact and opportunities of eco modulated fee s build a more resilient\, circular system. The session will also examine consumer perspectives?highlighting what shoppers are willing to tolerate financially when it comes to EPR contributions implementation and how th is can provide competitive advantage and commercial gains.?